Drink clean, play bad.

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Working under the wonderful tutelage of Garry Calderwood, this is my concept rebrand for gen z focused RTD cocktail brand, Badwater Tequila. The overall identity was synthesised from the current wild west zeitgeist sweeping the world courtesy of the likes of Beyonce and Pharell Williams. I took an image lead approach to compliment the simplicity of the can designs and mirror the rich and varied personalties of the people the drink is aimed at. This is paired with hits of bright yellow that looks to evoke the sun soaked beaches of Mexico, where the all natural Blanco Tequila used to produce the drink comes from.